Privacy Policy

Effective Date: September 16, 2026

The Branding Shoppe (“The Branding Shoppe,” “we,” “us,” or “our”) respects the privacy of our commercial clients, prospective clients, athletic coordinators, website visitors, and other individuals whose information we may process.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, communicate with us, submit a quote request form, order physical or digital samples, commission apparel production, or otherwise interact with The Branding Shoppe.

1. Information We May Collect

Depending on how you interact with The Branding Shoppe and the custom apparel services you receive, we may collect the following categories of information.

Personal and Contact Information

This may include:

  • First and last name.
  • Business name, educational institution, or school district (ISD).
  • Physical delivery, shipping, or billing address.
  • Email address.
  • Landline or mobile telephone number.
  • Job title or role (e.g., Head Coach, Athletic Director, Purchasing Agent, Business Owner).
  • Communication preferences.

Commercial, Graphic, and Production Information

When necessary to quote and manufacture your orders, we may collect or access:

  • Vector graphic assets (.AI, .EPS, .PDF, .SVG) and custom artwork design guidelines.
  • Digitized embroidery stitch files (.DST or related machine embroidery formats).
  • Pantone (PMS) color codes, print placements, and embroidery sizing dimensions.
  • Apparel size breakdowns, garment styles, quantities, and fabric specifications.
  • Institutional purchase orders (School District POs) and Texas sales tax exemption certificates.
  • Price quotes, invoice records, and payment receipts.
  • Commercial transaction records and billing details.
  • Other technical data necessary to perform contracted apparel decorating services.

Athletic Team and School Roster Information

When outfitting sports teams, schools, or athletic academies, we may process apparel customization details relating to team members provided by the coach or educational entity:

  • Player names or surnames to be screen-printed or embroidered on jerseys.
  • Assigned roster jersey numbers.
  • Size allocations mapped to individual athletes.
  • Team order specifications authorized by athletic coordinators or school districts.

The Branding Shoppe processes roster customization data strictly on behalf of our institutional clients in connection with contracted apparel services.

Information You Submit

We may collect information that you voluntarily provide when you:

  • Complete a website quote form;
  • Request pricing for screen printing, embroidery, or bulk athletic gear;
  • Contact us by telephone, email, or text message;
  • Upload artwork, logos, or brand identity files for digital proofs;
  • Approve production mockups and design proofs; or
  • Coordinate fulfillment, shipping, or shop pickup in El Paso.

Website and Device Information

When you use our website, certain technical information may be collected automatically, including:

  • IP address.
  • Browser type and screen resolution.
  • Device type and operating system.
  • Referring website.
  • Pages viewed and internal user journey.
  • Approximate geographic location based on IP.
  • Date, time, and session duration.
  • Cookies and anonymous tracking technologies.

2. How We Use Information

We may use information we collect to:

  • Respond promptly to customer inquiries and quote requests.
  • Calculate, generate, and issue custom apparel decorating estimates.
  • Create and deliver digital artwork proofs and mockups for client approval.
  • Manufacture screen-printed apparel, custom embroidery, and promotional goods.
  • Manage ongoing client accounts and institutional order histories.
  • Process commercial payments, transactions, and invoices.
  • Maintain archived stitch files and print screens for fast seasonal reorders.
  • Coordinate local deliveries across the El Paso metroplex (915), Clint, Fort Hancock, Alpine, Marfa, and carrier shipments.
  • Send production progress alerts, completion notifications, and athletic seasonal updates.
  • Analyze website traffic and improve online interface performance.
  • Protect web security and prevent fraudulent inquiries or orders.
  • Comply with statutory, tax, and legal obligations in the State of Texas.
  • Enforce our agreements and protect commercial rights.
  • Carry out other operational purposes disclosed when information is submitted.

3. Proprietary Artwork, Mockups, and Commercial Information

Because custom decoration involves handling proprietary corporate logos, school crests, athletic mascots, and copyrighted graphic assets, we understand the importance of safeguarding these assets.

We do not license, sell, or disclose client artwork, design files, or digitized embroidery patterns to unaffiliated third parties without explicit authorization from the client or institutional brand owner.

The Branding Shoppe maintains administrative, technical, and physical safeguards appropriate to the nature of graphic assets and commercial specifications entrusted to us.

4. How We Share Information

We do not sell personal information in exchange for money.

We may disclose information under the following limited circumstances:

Service Providers

We may provide information to trusted vendors that perform operational services on our behalf, such as:

  • Freight and parcel delivery carriers (e.g., UPS, FedEx, USPS, or regional couriers) to fulfill order shipping.
  • Wholesale apparel partners and athletic team sales representatives (such as BSN Sports sales reps) when required for coordinated school supply.
  • Secure electronic payment gateways.
  • Web hosting, server maintenance, and cloud storage providers.
  • Email delivery and client communication platforms.
  • Accounting, tax, and legal advisers.

These third parties receive only the data reasonably required to perform contracted operational tasks.

At Your Direction

We may share information when a client directs or authorizes us to do so, including coordinating delivery details with school district purchasing agents, finance coordinators, athletic booster clubs, or authorized event co-sponsors.

Legal and Regulatory Requirements

We may disclose records when reasonably necessary to:

  • Comply with applicable state and federal statutes, subpoenas, or lawful orders.
  • Cooperate with Texas state tax authorities regarding sales-tax exempt school filings.
  • Prevent fraud, unauthorized transactions, or platform abuse.
  • Protect the safety, property, and rights of our company, clients, and staff.

Business Transactions

If The Branding Shoppe undergoes a merger, acquisition, restructuring, or sale of commercial assets, client records and design files may be transferred as part of that transaction, subject to applicable law.

5. Cookies and Similar Technologies

Our website may utilize cookies, pixels, and related tools to:

  • Ensure proper operation of quote request modules.
  • Remember visitor preferences.
  • Track aggregate site traffic patterns.
  • Enhance loading speed, performance, and fraud defense.

You may restrict or disable cookies via your web browser settings. Doing so may impact the interactive features of our online forms.

6. Analytics and Advertising

We may employ third-party analytics services (such as Google Analytics) to understand visitor traffic and evaluate custom apparel marketing performance. These providers collect technical device and usage data subject to their respective privacy disclosures.

Where required by law, we will obtain consent before deploying non-essential tracking technologies.

7. Email Communications

When you provide your email address, we use it to deliver quote breakdowns, send digital proofs for mockup sign-off, notify you of apparel production milestones, and confirm deliveries.

We may also send periodic catalogs regarding seasonal sports gear or promotional specials. You may opt out of promotional messages at any time using the unsubscribe instructions therein; operational communications relating to pending apparel orders will continue.

8. SMS and Text Message Privacy

If you provide your mobile number and consent to text messaging, The Branding Shoppe may send SMS communications regarding quote confirmations, urgent mockup approvals, order completion alerts, and pickup notifications.

Mobile information will not be sold or shared with third parties for their own promotional or marketing purposes.

Message frequency depends on order activity. Standard message and data rates may apply. You may opt out of text updates at any time by replying STOP. Reply HELP for support.

Consent to receive promotional texts is not a condition of purchasing custom apparel or decorating services.

9. Data Security

The Branding Shoppe enforces reasonable administrative, technical, and physical safeguards designed to preserve the confidentiality and integrity of customer data and artwork files.

Our security practices include:

  • SSL/HTTPS encryption on web endpoints.
  • Restricted user access controls to databases and order files.
  • Secure graphic and embroidery punch file storage.
  • Routine oversight of IT hosting vendors.

However, no electronic transmission or digital storage protocol can guarantee impenetrable security.

10. Data Retention

We retain commercial records, contact information, and artwork files for as long as reasonably necessary to:

  • Provide continuous apparel decorating services and fulfill seamless seasonal team reorders.
  • Maintain required tax, commercial, and financial records in Texas.
  • Fulfill production warranties and resolve commercial disputes.
  • Enforce our agreements.

Retention timeframes vary according to the nature of design records and applicable statutory guidelines.

11. Your Privacy Choices (Texas & US Framework)

Subject to applicable consumer privacy standards and Texas legislation (including the Texas Data Privacy and Security Act – TDPSA where applicable), you may have the right to request:

  • Confirmation regarding whether we process your personal records.
  • Access to your commercial account information.
  • Correction of inaccurate or outdated contact information.
  • Deletion of your personal records from our marketing lists.
  • A copy of your transaction data.
  • Opt-out from promotional marketing distributions.

Certain requests may be limited by statutory exceptions, such as where records must be maintained for sales tax audit, contractual fulfillment, or legal defense.

We may take reasonable steps to verify your identity prior to fulfilling a privacy request.

12. Information About Athletic Teams and School Rosters

When The Branding Shoppe receives roster lists, jersey numbering, or staff details from school districts (ISDs), athletic directors, or team coaches, the educational entity generally determines why the information is gathered and how it is utilized.

Athletes, parents, or staff with inquiries regarding names or data provided for uniform printing should contact their athletic director or school administrator first.

We process roster records solely as necessary to execute contracted uniform decoration and fulfill the school order.

13. Children’s Privacy

Our website and commercial quoting tools are intended for adult buyers, business coordinators, and athletic staff; they are not directed toward children under 13.

We do not knowingly collect personal data directly from children under 13 through our online forms.

If we determine that personal information has been collected directly from a child without verified parental authorization, we will take prompt steps to delete it.

14. External Websites

Our website may contain links to external third-party sites, including wholesale apparel distributors (e.g., BSN Sports sales portals, apparel vendor catalogs) or social media platforms.

The Branding Shoppe is not responsible for the privacy policies, data security, or content practices of external platforms. We encourage visitors to review their respective privacy notices before submitting personal details.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our apparel decorating and production operations.
  • The scope of services provided.
  • Technological infrastructure and web features.
  • State of Texas or federal statutory requirements.
  • Security and privacy control procedures.

The revised document will be published on this page displaying an updated Effective Date at the top.

16. Contact Us

If you have questions regarding this Privacy Policy or wish to submit a privacy-related request regarding your business records or artwork, please contact:

The Branding Shoppe

Please provide sufficient account or order details to enable us to verify and respond to your inquiry accurately.